Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. SEM is the exact opposite.

PPC 101

PPC Work Management SEO Top of Funnel 101

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

FEBRUARY 25, 2016

Too high of a bid, and the resulting clicks may generate less profit for your business than the ads cost. Always use CPA (Cost per Acquisition or Conversion) as your trump metric. Focusing on this over position or CTR will keep your campaigns profitable as you bid for those top spots. You can find the “Avg.

Cost per Acquisition 28

Cost per Acquisition Organization Ads SERP 28