Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
NuSpark Consulting
JUNE 9, 2012
Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. Bizo has a self-serve program with no minimums, and of course Google is based on pay-per-click. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. Need more proof?
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