Cost per Acquisition CPC CPL Paper 
Launch Marketing
NOVEMBER 21, 2018
To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Some key metrics to keep an eye on include CTR, CPC, number of conversions, conversion rate and cost per acquisition or cost per lead (CPL).
Single Grain
DECEMBER 8, 2023
Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). This will help you reach more people at a lower cost and maximize your ROI.
Webbiquity
JULY 24, 2012
Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC). True, all other things being equal, a higher CTR and lower CPC are good things, as they mean more clicks for fewer dollars, but they should not be the primary focus.
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