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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

CPM Calculator CPA Calculator Website Optimization ROI Calculator. I once opted in to receive emails from a financial institution to learn more about their loan instruments. Find out in this free Webinar. Sponsored by Doubleclick. SEO Paid Search Search Marketing. More Categories. Ad Industry Metrics. Live Events.