SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display
QuanticMind
OCTOBER 24, 2017
If a large number of new customers visit in a few days after a click, this metric will show a higher correlation than visits that take place months after a click. ” Store Sales Direct (beta) – This tool will measure how ads drive in-store purchases. Use case 1: An apparel merchant selling low-priced, impulse-purchase garments.
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