Customer Experience Matrix

FEBRUARY 7, 2016

I’ve seen a lot of attribution vendors recently. Quick searches for "attribution" on G2 Crowd and TrustRadius turned up lists of 29 and 17 vendors, respectively – neither including Brightfunnel or Claritix, incidentally. This question disqualified a few vendors that look only at online interactions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Computer Market Research

AUGUST 17, 2017

The following information provides Best Practice insight aimed to help vendors confidently answer the previous questions: Pre-work makes the dream work. These metrics can be found via partner POS. That ultimately means, ensuring there is a correlation in the business model, sales capacity, and market expertise.

Advertising Channels 68

Advertising Channels Work Management Marketing Management POS 68

Computer Market Research

JULY 10, 2017

Partners have issues correlating discounts with programs and preferred behaviors; struggle to know what to repeat. With software vendors’ high-cost of data storage and bandwidth and limited customization abilities—building channel tools internally was a no brainer for most manufacturers. Yesterday’s Problem Today’s Standard.

Work Management 79

Work Management Marketing Management Advertising Agencies Advertising Channels 79

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84