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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

Most systems integrate well with SalesForce.com, but also others. When leads are captured, many MA systems automatically capture their LinkedIn and Twitter profiles for further intelligence gathering on contacts. Landing pages are microsites that promote specific products/services with call-to-action web forms.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

You can connect with Kelsey on Twitter , G+ , or LinkedIn. You can connect with him on Twitter , LinkedIn , and Pinterest. But often we’re looking at the metrics that correlate with revenue rather than tracking to actual money. How do you measure the ROI of your big content initiatives? Doug is a content marketing junkie.