SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. ROAS (booked revenue/media fees). But in order to get there, you have to fulfil your SEO goals - you cannot get more sales from your digital marketing campaign without a traffic boost and so on. ROI (booked revenue/management + media fees).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. The economics around e-commerce are changing, and rising demand has brands struggling to fulfill them. Faster site speed correlates to better rankings.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. The economics around e-commerce are changing, and rising demand has brands struggling to fulfill them. Faster site speed correlates to better rankings.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

QuanticMind

JUNE 6, 2019

Plus you can collect browsing behavior and seemingly unrelated data on the sidelines that ultimately may correlate to some future value. I like to simplify it into a simple concept: When nearly everything is tracked, you do get a lot more noise, but you also end up with a much more complete picture of associations and correlations.

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40