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Why Is Search…So…Darn…Hard!

Marketing Insider Group

There are 2 Main Types of Search Results. The first is organic search or SEO where web pages are displayed for keywords searched based on the search engines (secret) algorithm. The second is paid search or PPC advertising. All rights reserved.

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Confessions Of A B2B Marketer

Marketing Insider Group

So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. And then creating a trusted relationship so they stay with us. All rights reserved.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. And one day soon, you will be asked to justify your budget. What is the problem? All rights reserved.

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B2B Marketing Predictions For 2011

Marketing Insider Group

The shortage of digital marketing talent will create a seller’s market for online, search and social marketers. Display media experiences a resurgence as advanced targeting, re-targeting and behavioral methods allow marketers to demonstrate real value in display. The brand is back, baby!

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Why Do You Tweet? Social Media And Your Personal Brand

Marketing Insider Group

JT Pedersen Aug 2 2010 As an individual, social media as a whole…not just tweets…are an incredibly powerful way of putting yourself on display. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. And, why do that? All rights reserved.