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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

CTR (Click-Through Rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. CTR (or Click-through rate) - Th e percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Marketing Takeaway: Every email should have a unique landing page to capture leads or a tracking URL to a standard landing page in order to determine ROI.