Unbounce

JULY 6, 2020

So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s They’re likely in your CRM, nurtured with emails, blog posts, and social media posts. Or have a 12% conversion rate? What’s your one goal? .

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

SnapApp

APRIL 4, 2018

MQLs require more education and follow-up to be converted to an SQL. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Litmus

FEBRUARY 17, 2021

You can access metrics like open rate, click-through rate, conversions, and unsubscribe rate—giving you a clear understanding of campaign performance and what you may need to adjust. In other words: Your conversions and revenue take a hit. Breaks down performance. Why automated email testing is a must. Learn how ?.

Automation 88

Automation Marketing Automation Services Work Management Budget Programs 88

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep.

Social Media 124

Social Media Work Management Marketing Management Media 124

DealSignal

MARCH 22, 2023

With lead enrichment, the data platform can provide those extra details your team needs to better score the lead—such as work experience, job title, persona fit, education, location, and more. What does that mean? Let’s dive in. #1 SEO and content marketing should work in tandem.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Roketto

APRIL 12, 2018

Our first conversation with the owners and marketing managers of these types of companies usually involve at least one (and usually more) of the following concerns: Marketing & sales results falling short of expectations. They need to be SMART goals, with defined KPI’s so you will know whether or not you are on track to meeting them.

Top of Funnel 121

Top of Funnel Marketing Budget Work Management Planning 121

Hubspot

SEPTEMBER 17, 2018

It’s produced by all teams, in a conversational, actionable, and measurable way. Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Educational or How-To Videos. Why is this important?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101