Conversion Rate Copyright Marketing Mix Web 2.0 
Marketing Insider Group
JUNE 29, 2010
Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.
Marketing Insider Group
JULY 15, 2010
People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. All rights reserved.
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Marketing Insider Group
AUGUST 17, 2010
You can define this as the speed at which we move from a market response to a deal. Conversion rates increase the more quickly we follow-up from an initial response. So any marketing process that impedes a rapid response should be scrutinized. Improving response times to campaign activity can have a dramatic impact.
Marketing Insider Group
NOVEMBER 4, 2010
Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA). All rights reserved.
Marketing Insider Group
NOVEMBER 4, 2010
Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA). All rights reserved.
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