All you need to know about SWOT Analysis!!

Datafusion Solutions

Before we get to know what is a SWOT Analysis Technique, How to use swot analysis effectively in your personal and professional life, let me pen down a short story for you. First, let’s talk about “What is SWOT Analysis?” How to SWOT?


6 Tips for Inbound Appointment Setting


In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. What is your price policy? Do you offer several pricing packages? Do you have a contingency plan in case of a crisis? Can you sell via your inbound sales materials?


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Marketing Planning Process for Professional Services

Hinge Marketing

Is price sensitivity squeezing the margins on your existing services? Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Use benchmarks when available and don’t forget to allow for contingencies, typically 5-10% of overall budget. Any firm that wants to succeed needs a marketing plan.

Strategic Marketing for Professional Services

Hinge Marketing

New technology, commoditization and unrelenting price pressure add to the fun. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The firm offers the services their clients routinely ask for, and they look to competitors to gauge the effectiveness of their pricing and marketing materials. Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is.