Remove contingency environment proposal
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Marketing Planning Process for Professional Services

Hinge Marketing

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Use benchmarks when available and don’t forget to allow for contingencies, typically 5-10% of overall budget.

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Strategic Marketing for Professional Services

Hinge Marketing

If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you. Proposal Templates. Leads — These can include raw (not yet qualified) leads or inquiries, “sales-ready” opportunities and actual proposals submitted.