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AI and maching learning in marketing analytics: A revenue-driven approach

Martech

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. Why wouldn’t they be?

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Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack. Integrate & Align [Expectations].

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Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack. Integrate & Align [Expectations].

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5 Sales Growth Hacks We Learned at Dreamforce

Salesforce Marketing Cloud

More specifically, companies need to leverage top-tier digital coaching tools that allow managers to analyze sales calls regularly and efficiently from anywhere, then provide clear steps for improvement. What are the two, three, or four points of differentiation that you can focus the customer’s attention on?” asked Adamson.

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Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack. Integrate & Align [Expectations].

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How Technology Can Improve Energy & Utility Customer Satisfaction

Salesforce Marketing Cloud

Energy and utility companies make contingency plans. Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Customers want personalized interactions and efficient customer service like they get from Uber and Amazon.

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Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack. Integrate & Align [Expectations].