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A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Because without personalized, relevant content, marketing automation falls short. The ultimate goal?

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.

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article thumbnail

A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Because without personalized, relevant content, marketing automation falls short. The ultimate goal?

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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  I’m not just talking about getting someone trained on the functionality of the solution.    Your Content Is Irrelevant. With the number of messages that are thrown in front of buyers each and every day, it’s a shame to think that many organizations are still not paying more attention to their content

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Personalized messages, whether it’s inserting a first name into an email or customizing the content, has become an integral part of the customer experience. The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth. about personalization. Customers expect it.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Personalized messages, whether it’s inserting a first name into an email or customizing the content, has become an integral part of the customer experience. The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth. about personalization. Customers expect it.