Remove Content Remove Narrowcasting Remove PageRank Remove Product
article thumbnail

Why Social Media Really Matters

Customer Experience Matrix

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. database marketing, or, more poetically, narrowcasting. Thus, social media present a major threat to search advertising revenues. Date it from 1985 to 1997.

article thumbnail

Klout and the Reality of Return on Influence

Convince & Convert

Video production by my friends at Candidio. ” Mark: I’m thinking, wow, people don’t react this way over pagerank. Maybe Narrowcasting Trumps Broadcasting. Fast, inexpensive, great service. Abbreviated transcript below. Please watch video for entire interview.). Jay: Welcome, everybody. This is something new.