The 4 Key Signs Your Marketing and Sales Teams Aren't Aligned
Hubspot
SEPTEMBER 21, 2020
He says, "If your marketing team is solely focused on an MQL metric, it’s a huge barrier to alignment between departments.". MQLs (or marketing qualified leads) are often hailed as a gold standard for measuring marketing teams' performance, but that mentality isn't fair to sales departments. Image Source: HubSpot.
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