Content, Forrester, Google and SEM

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Forrester Blog for Interactive Marketing Professionals. Get Content. Get Customers.

ROI

ROI B2B Marketing Paid Search Agency Planning

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

MARCH 14, 2017

If you’re working the intersection of marketing, technology, and management, this event has been lovingly hand-crafted for you — and I’m eager to give you a glimpse of what to expect. I’ll start with an update on The State of Marketing Technology 2017 : What practices are the leading companies adopting?

Enterprise Management

Enterprise Management Planning Work Management Marketing Management

B2B Marketing Zone

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Mastering modern marketing technology leadership over 2 intense days

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