Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Image via CrunchBase.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. February 13, Dublin, Ireland. SMX West & East. B2B Marketing Exchange.

Conference 57

Conference Marketing AI Work Management Marketing Management 57

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. What is a reasonable conversion expectation from click to form fi.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

QuanticMind

SEPTEMBER 28, 2016

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Webbiquity

JANUARY 17, 2011

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. billion by 2014. by aimClear.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Golden Spiral

NOVEMBER 20, 2020

You've heard “Content is King.” ” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. Taylor Underwood is a content strategist at Golden Spiral. Google's Predictive Search. gain more clicks.

Lead Ranking 62

Lead Ranking Lead Scoring Video Marketing Planning 62

chiefmartech

MARCH 14, 2017

The last double-header in this track will start with The Identity Resolution Imperative: Building the Foundation for Marketing in a Post-Digital World by Joe Stanhope , vice president and principal analyst at Forrester Research. He’ll describe how Groupon created a bid modifier based on data from non-SEM sources (e.g.,

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47