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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

And 62% of B2B buyers can make their purchase selection solely based on digital content. Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). Not exactly.

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What are the top skills you need for digital marketing?

Martech

Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Consumer privacy is also a significant consideration. This shift towards prioritizing analytics experience reflects a growing recognition of data’s vital role in marketing strategy and decision-making.