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How to Save the World

Buzz Marketing for Technology

It would be interesting to see a social network map that depicted individuals not just as dots (nodes) but with their six circles. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Is it useful?

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. When we do know who to talk to, we cant get hold of them."

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

© Copyright 2006 Dave Pollard. TABLE OF CONTENTS (updated to Apr. · Social Networking. · Guerilla News Network. fun stuff: quizzes, self-evaluations, other interactive content. Now thats a powerful business tool. 2:18:13 PM trackback []. comment []. Last update: 01/07/2006; 1:41:30 PM.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. This is the essence of PKM.