Remove Content Marketing Remove Microsite Remove PR Remove Salesforce.com
article thumbnail

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Special-Purpose SEO Tools.

article thumbnail

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

How can you manage risk in your content marketing? If you get the story right, the content takes care of itself. She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Where should companies new to big content focus?

article thumbnail

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. I like numbers. I disagree. But Facebook?