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Interview with Mark Schaefer

Onalytica B2B

based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Many companies also hire to run workshops on social media, content marketing, and digital strategy.

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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

Finding the right blend of gated and ungated content was a challenge though, as was figuring out where the gates should go on content that was worth asking for contact info. Taulia did something similar with their P2P Super Heroes series. Visit the Hub. That’s a different question entirely. Interested in seeing her entire talk?