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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Perkuto will expand MERGE’s marketing operations offerings, bringing Marketo and Workato managed services to MERGE clients.

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THE HACKIES: 6 areas to make your martech stack work with people, processes and data

chiefmartech

This article is a guest post by Jesus Hoyos of Solvis Consulting. During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. It was entered into The Hackies essay contest for the upcoming MarTech conference.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. Overview: Workday is a cloud-based financial management and human capital management software vendor. What Is SaaS? billion USD as of 2020.

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16 marketing automation platforms your organization should consider

Martech

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.