Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. I've had some success with Wikipedia, although the editors there are so hostile to anything remotely commercial that it's tough; I think Google's Knol may offer greater possibilities. So here's the test.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Hubspot

NOVEMBER 6, 2018

For advertising an upcoming event: Ticket sales, vendor or entertainment bookings, social mentions. Following the example of my Instagram UGC campaign, I’d start by consulting with my social media team. Here’s are some metrics to watch per marketing channel. Click-through rate. Click-through rate. Cost per click.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Directive Agency

MAY 9, 2017

As an example, at Directive Consulting, we sell into three different personas. SEO allows you to generate leads without any initial cost per click, decreasing your overall cost per acquisition, increasing your profit margin, and ideally building your cash on hand. Wikipedia (Non-VA). VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85