PPC Agency Pricing Models & Costs: How Much Should You Be Paying?
Directive Agency
NOVEMBER 23, 2019
If you only need short-term projects or just consulting, the hourly model might work for you. In the agency’s mind, driving six SMB leads is better than one enterprise deal. If you’re in a competitive market where the average cost per clicks are $50, a percentage of spend model may not make the most sense.
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