Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144

Biznology

APRIL 13, 2020

And because, when done right, events can be the single most powerful vehicle for generating new leads and deepening existing customer relationships. We find our clients come up with hundreds of ways to use the platform across their marketing efforts,” he says. Lead capture, analysis and follow-up.

Trade Show 163

Trade Show Product Planning Intent Data 163

Lead Liaison

NOVEMBER 2, 2018

Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Perhaps you are trying to decide if your business should invest in event marketing.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Launch Marketing

FEBRUARY 13, 2019

Though modern digital marketing offers a multitude of ways to connect with buyers across channels and platforms, events allow you to engage with your prospects face-to-face in high quality interactions. To fully leverage your attendance, it’s critical to develop a sound marketing strategy for before, during and after your next event.

ROI 54

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels 54