Valasys

AUGUST 30, 2019

Marketers need to focus on & optimize their multi-channel attribution strategies. Create Podcasts & Premium Pieces of Content : According to a report by Business Insider, Gen Zers don’t prefer free content being broadcasted; instead value premium content, podcasts, on-demand videos, paid content & subscription.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Content Marketing Institute

NOVEMBER 16, 2017

Katrina spoke on the importance of data science and why data scientists need to be marketers’ new best friends at Intelligent Content Conference (see that talk here ) and Content Marketing World (see that talk here ). Demand generation. Here’s how Katrina puts it: Think about your demand-generation funnel. Lead scoring.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Valasys

JULY 30, 2019

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI). The following might act as essential addendums to display ads: Videos. Wrapping It Up.

Display 40

Display Paid Content Advertising Agencies Advertisements 40