Zoominfo

APRIL 23, 2020

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

chiefmartech

MARCH 21, 2016

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Vendors: if I did not include you or you feel I miscategorized you, I apologize — please set the record straight in the comments thread below.) Finally! ).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40