ERDM

JANUARY 22, 2019

At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. In short, now is the time to shift to person-to-person (P2P) marketing. When the reality fails to meet expectations, they move on to find it with another company. • The highest-ranking answer? ‘No

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. In short, now is the time to shift to person-to-person (P2P) marketing. When the reality fails to meet expectations, they move on to find it with another company. • The highest-ranking answer? ‘No

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

Social Media 96

Social Media Media B2B Tips 96