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SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. Either way, I was ready to launch paid social into the sun—until I met my now-teammate Joe Hill.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

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SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Let’s take a step back.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

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JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52