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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Delete outdated and unusable records Merge duplicates to prevent fragmented profiles Automate lead-to-account linking Consolidate your stack as much as possible With a clean, organized and updated database, complying with data privacy regulations becomes far more straightforward. How do duplicates happen?

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Now when sales takes the reins, that cold call will suddenly be a whole lot warmer. How Do You Measure Data Quality? Can records be combined?

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Now when sales takes the reins, that cold call will suddenly be a whole lot warmer. #3: How do you measure data quality? vs. “avenue”).

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Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

Today, we speak with Latané Conant, CMO of 6sense and author of No Forms, No Spam, No Cold Calls —a must-read for marketers learning how B2B brands can deliver personalized messaging. That way, we can build relevant marketing campaigns and our BDRs are more informed when making outreach.