Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt
Heinz Marketing
JULY 16, 2018
I’ve heard it described as P2P, people to people. Tiffani Bova , who’s an evangelist at Salesforce has been calling it B2E, business to experience, that the experience you have is a huge part of the product that you’re buying. Well, cold calling’s dead, and forms are dead, and content’s dead.
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