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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Gone were the days of cold calls and face-to-face meetings. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. At the end of the day, whether you’re targeting businesses or consumers – they’re still people.

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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

I’ve heard it described as P2P, people to people. Tiffani Bova , who’s an evangelist at Salesforce has been calling it B2E, business to experience, that the experience you have is a huge part of the product that you’re buying. Well, cold calling’s dead, and forms are dead, and content’s dead.