Adobe Experience Cloud Blog

AUGUST 12, 2011

These new avenues of information are taking the B2B marketing world by storm, and there isn’t any sign of them slowing down. I’ve taken the liberty of taking yesterday’s 4 hour event and condensing it into 4 points for you and your marketing team to leverage at your leisure. Survival of the Prettiest.

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Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Marketing Automation. Track opportunities and pipeline, manage contact and account information.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Paul Gillin

JUNE 24, 2010

Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. ROI calculations are rarely a precise science to begin with.

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ROI Paid Content Social Marketing Webcast 50