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Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Adobe Experience Cloud Blog

I’ve taken the liberty of taking yesterday’s 4 hour event and condensing it into 4 points for you and your marketing team to leverage at your leisure. Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

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How to Calculate Social Marketing ROI

Paul Gillin

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience. White paper.

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