ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? Tech companies are bought and sold every day. Maybe not so much in this case. Start to finish.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Marketing can’t be automated.) 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . . “In God we trust. All others must bring data.” – W. Edwards Deming. . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Digital B2B Marketing

JUNE 7, 2012

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. SME : Subject Matter Expert.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. We took that list and broke it down to winners For Small Business by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Here is our list, which is organized alphabetically and not in any order of importance.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98