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Sales and Marketing: The technology behind CRM

markempa

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.

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Inbound Marketing’s Next Industry Disruption: The IT Reseller World

Hubspot

This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. CMOs complete 57% of their research before contacting agencies. From CIO to CMO buyer.

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Sales Pipeline Radio, Episode 238: Q & A with Subbu Vempati @ svempati & Judy Ash @judya2004

Heinz Marketing

This week’s show is called “ The Perfect MarTech Stack? How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO. The idea of selecting your MarTech stack and selecting the right sales and marketing tools is something most marketers are grappling with.

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Marketing Automation Catching On Fire

The Effective Marketer

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. The marketing automation infographic above (click to enlarge) shows the top players in the MA space that have raised over $1 million dollars.

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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

I think the thing you seem passionate about and that I am as well the idea that you don’t necessarily create an event and then just assume everyone’s going to show up. Laura: Yeah, I get a question a lot from people that want to say, how do I get people to my trade shows. And it was pretty good.