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Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

Each offers a unique set of product and service packages, industry specialties, and track records. As you weigh potential partners against one another, it’s also worth looking from a macro level: how each option fits with your organization’s overarching marketing goals, most pressing areas of need, and content marketing budget.

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What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

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5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

Live video is the perfect solution to transform your company into a news outlet. We know video marketing in general is highly effective in engaging and converting customers. ” What channels are best for live video, and why? ” Can live video become a cornerstone of brands’ content strategies?

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. With a proper plan in place, you’ll find it easier to promote your company’s products and services and ultimately, hit your marketing goals. Step 1: Analyze Your Current Marketing Performance.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. With a proper plan in place, you’ll find it easier to promote your company’s products and services and ultimately, hit your marketing goals. Step 1: Analyze Your Current Marketing Performance.

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are. Never mind dynamic, Smart CTAs. Who needs Smart Fields or Progressive Profiling when you can just make your visitors fill out a ridiculously long form over and over.