Engagio

APRIL 23, 2020

Practice Vice President, Gartner. If the economic environment improves over the medium-term, marketing (and, consequently, ABM budgets) will likely increase again. But how you till the garden, condition the soil, add fertilizer – how you work the variables now will give you epic tomatoes this summer. CMO, Sendoso.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Oh, to dream big. The current state of marketing budgets and what to do.

Marketing Budget 92

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 92

Engagio

APRIL 20, 2020

Practice Vice President, Gartner. We’ve certainly seen some drop-off in terms of efficiency, so making certain that we double down there will be important. CMO, Sendoso. CMO, TechTarget. They will redouble efforts to clearly explain their value to their clients in meaningful, understandable and realistic terms.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Strategic-IC

OCTOBER 12, 2021

Once these conditions are met then ABM comes into play. ABM is all about personalization.” - Alice de Courcy, CMO at Cognism. When embarking on ABM, it’s important to consider how every touchpoint can be tailored to an account’s specific needs and challenges. The modern customer journey also requires multiple touchpoints.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Engagio

APRIL 20, 2020

Practice Vice President, Gartner. We’ve certainly seen some drop-off in terms of efficiency, so making certain that we double down there will be important. CMO, Sendoso. CMO, TechTargeet. They will redouble efforts to clearly explain their value to their clients in meaningful, understandable and realistic terms.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Martech Advisor

MARCH 18, 2020

According to a recent CMO survey by Gartner, marketing technology consumed nearly a third of marketing budgets, making this segment the largest area of investment for marketing resources and programs. Based on the survey, CMOs spent an average of 25 percent of their marketing technology budget on three channels: search (11.2

Marketing AI 66

Marketing AI Marketing Budget Budget Programs Lead Ranking 66

Engagio

APRIL 29, 2018

Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. Gartner began using the Hype Cycle in the 90s, and it can be applied to any new technology that earns a groundswell of activity and growth. ABM requires high-value, customized, valuable touchpoints.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88