Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
Matt began by saying that social media is essentially the largest focus group you have access to today. Activation : Conversion through the buying cycle. Purchase Intent : Lead Identification. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance.
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