Remove CMO Remove Demand Generation Remove Public Relations Remove Marketing Automation
article thumbnail

Marketing Enablement and The Technology Stack

ANNUITAS

The answer came in the form of a great story where a CMO in a meeting stated that they really only used two different technologies on their team – marketing automation and a CRM. Then a team member in the meeting put up the Marketing Technology Landscape slide and the room became silent.

article thumbnail

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What do you think?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crafting a Comprehensive VP of Marketing Job Description: Insights from a Virtual Marketing Executive

Launch Marketing

What key elements should a VP of Marketing job description contain to attract top-tier candidates? Think about the business needs and the skill level you need to complete the job before investing in a VP of Marketing. Hiring without understanding the type of marketing background needed There are different specialties in marketing.

article thumbnail

A love/hate relationship: CMOs discuss PR’s vital role in driving growth, reputation and success

6sense

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. Two reasons to do PR: thought leadership and a tool in the demand generation toolbox.

article thumbnail

Developing Scalable Marketing Strategies for Business Growth

PureB2B

Businesses must continually embrace new marketing platforms and client acquisition methods to grow. This includes developing scalable marketing strategies to target potential customers. Also, consider if your team has the necessary experience to launch effective campaigns in the new locations or targeted sectors.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place.

Twitter 100
article thumbnail

Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen

Heinz Marketing

Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs.