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Interview with Brian Hansford

Onalytica B2B

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I also began working with CRM systems to enable database marketing efforts and lead results analytics. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

(And I quickly found that no list is perfect.). So if you feel you should be included on this list, please add yourself to the comments below. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Account run by @ erincnelson and @ dreckbaerfrau. #

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

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Q&A with Jon Miller, CEO of Engagio

ClickZ

Engagio connects to a company’s existing systems like CRM and marketing automation to deliver an account-based lens. They also provide intelligence and analytics to the marketing department and provide insights to the sales team about the accounts that they care about. I spent seven years there until it was sold in 2005.

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B2B Category Creators Episode 5 Transcript

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Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. So, Elissa, welcome.