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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Duplicate content. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. Andy Crestodina, co-founder and CMO of Orbit Media , recommends putting some focus on longer keyword phrases with fewer SERP features. Duplicate content.