Stevens & Tate
OCTOBER 1, 2019
Female CMOs are being hired in record numbers, report says. In the first two quarters of 2019, 48% of CMO appointments went to women, according to a report from Russell Reynolds. However, there are other KPIs that you can use as well, such as CPC and CPA. Adage has the full story here. .
Convince & Convert
OCTOBER 12, 2010
CPC, eCPM, and CPS are your bread and butter. Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. You are the CMO.
Single Grain
MAY 31, 2023
No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution.
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