How Size Matters in the Social Media ROI Debate
Convince & Convert
OCTOBER 12, 2010
If you’re using banner advertising (how wonderfully old-fashioned of you!) CPC, eCPM, and CPS are your bread and butter. The ROI – while still imprecise – is at its core at least – numerical. And you can be sure the CMO wants no part of that. You are the CMO. Your response should be simple.
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