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Why the Blog Post Is the New Ad Unit

Hubspot

While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. 9) Blog posts encourage engagement.

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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

Web Push notifications offer significant advantages over other marketing channels like email, SMS, SEM, or PPC. In fact, you can have automatic web push notifications being sent from RSS feed either on daily, weekly or monthly basis. You can link RSS feed to web push notification campaign. Win-back campaigns. AB Testing. “If

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

Because your blog titles are primarily what show up in channels like search engines and social media, putting the time into writing exceptional blog titles is critical for attracting clickthroughs. Bury your RSS button and email subscribe field way below the fold of your blog in a completely illogical place. SEO/PPC/Advertising.