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How to Cultivate a Data-Driven Marketing Team

Hubspot

How many "likes" do you generally get on an individual Facebook post? But now that you're actually tracking the success of your social media marketing with your marketing analytics tool, you realize that there are certain social media channels that just aren't performing for you. Establish data benchmarks.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

What are your company's typical email clickthrough rates? How many "Likes" do you generally get on an individual Facebook post? Maybe you've been spending equal amounts of time on Facebook and Pinterest, yet your analytics are telling you that Facebook has 5X the ROI of Pinterest. 3) Establish Benchmarks.

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

Two words when used as a verb (usually refers to the social network Foursquare). clickthrough (n., Examples: The company’s online ads consistently earn a high clickthrough rate. Facebook: Capitalize. Facebook Page: Capitalize (Exception: lowercase when saying “pages on Facebook”). social network (n.),

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