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Choosing the Right Frequency for Email Marketing Campaigns

Sharpspring

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. Keep reading to find out!

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

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Email Marketing 101: Tips and Best Practices

Anything Goes Marketing

If you're new to the world of email marketing then I have a few good resources for you! For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Are you moving from a B2C company to B2B?

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How to Diagnose and Repair Rotten Lead Nurturing Workflows

Hubspot

Marketers “sent” emails in 1995. Today, marketers “set” emails. Instead, many marketers simply set up an email and use it for months. Instead, many marketers simply set up an email and use it for months. This presents a hurdle for lead nurturing marketers. Luckily, you can sniff them out with analytics.